Brief: The project started with writing a paper about a small town and an animal. Then we swapped the city paper with a classmate's and created a name and brand for a soccer team based on the combo.
For me, it was coyotes (also called song dogs) and Sedona Arizona (which the Verde Valley travels through).
Tools: Illustrator and Photoshop.
Design decisions: Of all my projects the decisions in this project were the most straightforward. I went heavy into an aggressive style through sharp edges and saturated colors for the team to stand out and be perceived as badass. The font choice as well as the skull element was meant to be agro as well as a reference to the deserts of Arrizona. The minimal version of the logo Uses the key elements as well as stacks the VV to be a more efficient monogram of Verde Valley.
Other stuff:
Junction 432Brand identity
All About MurdersBrand identity
Astere videreBrand identity
Anarchy.AEMotion graphics
Photo EditingPhotography, Editing
Family HistoryLogo, Motion graphics
MN WI interstate parkLogo, sculpture
Prague's DogsPackage design
The Air HousePoster design
Strange storyTypography
AI documentary^2Video Editing
Cryptid ARApp prototyping