Verde Valley song dogs:

Brief: The project started with writing a paper about a small town and an animal. Then we swapped the city paper with a classmate's and created a name and brand for a soccer team based on the combo.

For me, it was coyotes (also called song dogs) and Sedona Arizona (which the Verde Valley travels through).

Tools: Illustrator and Photoshop. 

Design decisions: Of all my projects the decisions in this project were the most straightforward. I went heavy into an aggressive style through sharp edges and saturated colors for the team to stand out and be perceived as badass.  The font choice as well as the skull element was meant to be agro as well as a reference to the deserts of Arrizona. The minimal version of the logo Uses the key elements as well as stacks the VV to be a more efficient monogram of Verde Valley.  

VV-Logo-pres-1
VV-Logo-pres-2
nother-one-01
VV-Logo-pres-3
VV-Logo-pres-4
VV-Logo-pres-5
man-1
Hoodie-back
man-2

Initial Drafts:

Proc-d-1
Proc-d-2
Asset-41@288x-8
YOTE-2-tback

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